The Rise of “Vibes”: When Meta AI Brought Generative Video Feeds to the Mainstream
If you have scrolled through short-form video apps over the last couple of years, you have likely noticed a strange and mesmerizing shift. Alongside real-world footage, cooking hacks, and travel vlogs, a new kind of content has flooded digital feeds: hyper-surreal, perfectly fluid, AI-generated micro-narratives.
At the center of this movement was Vibes—Meta’s bold experiment in creating an entirely AI-powered video feed.
What Is Vibes?
Introduced by Meta as part of its expanding AI ecosystem, Vibes is a standalone and integrated short-form video experience populated exclusively by generative artificial intelligence. Unlike traditional social media platforms where algorithms curate a mix of human-shot and AI-assisted content, Vibes committed to a radical premise: all AI, all the time.
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